A Level Playing Field
For All Journalists.
Credibility defined by conduct, not corporate affiliation. We are building the professional backbone for the new media age.
To protect, empower, and professionalise.
The Independent Media Alliance was founded to rigidly preserve the independence of journalists and new media, while providing the structure they need to operate safely and effectively in the field. You keep creative control of your content, while we fight to keep it that way.
The Cartel Is Controlled.
For too long, the UK media landscape has been controlled by a "cartel" of gatekeeper organisations. While the law—specifically Article 10 of the Human Rights Act—makes no distinction between a BBC reporter and an independent livestreamer, the reality on the street is very different.
Currently, the UK Press Card Authority acts as a closed shop, issuing passes only to those backed by major corporate institutions. This system leaves independent creators, political commentators, and citizen reporters out in the cold.
THE CONSEQUENCE
Independent journalists are frequently treated by police not as newsgatherers, but as protesters or harassers. They face unlawful obstruction, arrest, and intimidation simply for doing their jobs.
The Independent Media Alliance exists to smash this cartel.
Our Vision for the Future
Professionalisation Without Control
We believe that independent journalism should be professional, ethical, and respected.
To move away from the chaotic image of "activists with cameras" toward a sector of recognised New Media
By adhering to our strict Code of Conduct and Ethics—covering accuracy, respect, and responsible newsgathering—our members prove that they are "genuine news gatherers" worthy of public trust and police cooperation.
Real Protection for Real Risks
We see a future where independent journalists can work without fear of unlawful arrest.
No journalist should have to fly separately from their children due to fear of airport detention, nor be arrested for filming in a public place.
We provide a Secure Press ID that verifies a journalist's status anonymously, protecting their privacy while proving their legitimacy. We back this with a Legal Support Model that provides access to specialist solicitors ready to challenge unlawful police actions.
Uniting the Independent Sector
We provide the structure and legitimacy that independent journalists have historically lacked.
A unified body of independent voices that cannot be ignored or silenced by institutions.
By pooling our resources, we provide training, safety guidance, and a collective voice that demands the respect independent media deserves.
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Why This Matters
Citizen journalism and new media are now essential pillars of public-interest reporting. They are often the first to capture breaking events and provide authentic, unfiltered perspectives that mainstream outlets miss.
"To ensure that the journalist holding a smartphone is afforded the same rights, respect, and protection as the journalist holding a TV camera."